Self-proclaimed as the manufacturer of the world’s only true 100% environmentally-friendly dairy-free yogurt, Hälsa Foods is sharing their secret of success with struggling American dairy farmers.
Scandinavians Helena Lumme and Mika Manninen, the co-founders of Hälsa—which is Swedish for health—use oats to make their ‘oatgurt’ and milk drink substitutes.
Research has shown that oats crops are far more sustainable than the production of coconut, almond, or rice milk which create a more negative impact on both the ecosystems and the workers.
“We are currently importing our organic oats from Scandinavia because we cannot find the quality that meets our standard in the United States,” Lumme and Manninen explain. “At the same time, U.S. dairy farms are struggling due to slumping milk sales. So we thought, why not come up with a solution that benefits both of us—and our planet?”
Hälsa, which is headquartered in Palm Beach Gardens, Florida, did just that by advancing their oat outreach with a structured program to help small U.S. dairy farms—stung by recent trade wars—to stay in business by converting their pasturage to oat crops.
A dairy farming business in the New York town of Hoosick was the first to jump onboard with Hälsa’s conversion process. The farm, with 200 dairy cows, consists of 300 acres of certified-organic land overlooking the Vermont border.
Helena Lumme and Mika Manninen
“We’re excited to get started,” said Eric and Jamie Ziehm, co-owners of the High Meadows of Hoosick farm. “Our goal is to build a biodiverse and biodynamic ecosystem that has the ability to regenerate its resources. We hope this will have a positive impact and also inspire our fellow farmers who are facing many challenges today.”
Hälsa is not the only business with Scandinavian roots now catering to America’s exploding desire for oats as a dairy substitute. Swedish manufacturers Oatly opened a $15 million production facility for their oat beverage in New Jersey, and their products are now available in 7,000 stores nationwide.
But, Bloomberg Business News reports there is plenty of demand, with sales up nearly 700% since 2017—from $4.4 million a year to $29 million.
Hälsa sources their ingredients with organic, non-GMO oats that haven’t been exposed to any glyphosate-containing pesticides. Their products contain no artificial ingredients and are sold throughout the Northeast and Mid-Atlantic states at ShopRite, Fairway Market, Fresh Direct, all NYC airports, and at select New York metro area stores.
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